Who Is Tuma Basa?Īn experienced music executive is assisting black artists in expanding internationally through the Streaming Revolution. RapCaviar, a playlist created in 2015, has been widely credited with elevating the careers of rising artists whose songs are included alongside those of established artists. It appears that the company will only gain more traction as it gains more market share in the rap music industry.
Spotify’s decision to add RapCaviar to its library, which includes some of the most iconic rap lyrics, as well as its acquisition of Heardle, which allows users to guess lyrics to songs, appear to indicate its position as a go-to destination for hip hop fans. Tuma Basa, Spotify’s global head of Hip Hop Programming, created the RapCaviar playlist, which has over 14 million subscribers, according to the company.
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